Episode 41, recorded Thursday 3rd March 2011, discussing the work of analysts, the state of the collaboration marketplace in 2011, IBM’s new Social Business campaign and more…

Hosts

Stuart McIntyre (blog | twitter | company) & Darren Duke (blog | twitter | company)

Guests

James Governor James Governor (blog | twitter | company) is analyst and co-founder of RedMonk
Angela Ashenden Angela Ashenden (blog | twitter | company) is Principal Analyst at UK-based research and advisory firm MWD Advisors, where she leads the Collaboration practice.

*** Please note: there is some ‘industrial language’ in this episode.  Please beware if easily offended, or if planning to listen in an open-plan office! ***

Topics

Analysts 

  • What the heck do you lot do?
  • How does one become an analyst?
  • What happens when you criticise companies?

Social/Collaboration in 2011 

  • Can we set the scene?  Who are the major players? Who’s up and coming, who’s fading away?
  • Cloud seems to be the big thing, at least according to Microsoft 😉
  • Isn’t everything cyclical?

Lotusphere 2011 / IBM Social Business 

  • What did you think of IBM’s Social Business rebranding effort at LS11?
  • James, you’ve been vocal about the importance of developers to the brand.  Can you explain why you think this?
  • The social collaboration and mobile market both are very consumer-driven at present – does IBM need to market to consumers?
  • How well does LotusLive now stand as a cloud-based alternative to the on-premise Lotus portfolio?
  • IBM seems to be deprecating the Lotus brand – is this a good move?

Tips

Darren If you get a new iShiny device, be sure to have your fingerprints surgically removed. And why should my iShiny make me enter a credit card to download free apps.
James Follow @monkchips !!! if you want to cut your coffee consumption treat it like cigarettes. don’t drink coffee in the office. i am down to 2 coffees a day.
Angela Watch out for a free MWD online event launching 12 April – Email in the Cloud: hype, opportunity and your collaboration strategy
Stuart Skype community chats for Connections, Quickr and LotusLive.  Contact me for more info.